Beyoncé Launches a New Luxury Whiskey Brand
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Beyoncé has started a new business. She made a special whiskey called SirDavis. This whiskey is named after her great-grandfather, Davis Hogue. He made alcohol during the Prohibition, a time when selling alcohol was illegal in the US. Beyoncé said this whiskey honors her family’s history.
Beyoncé worked with a company called Moët Hennessy to make the whiskey. This company is famous for making drinks like champagne and spirits. The whiskey has a unique taste with flavors like red fruits and cinnamon.
The bottle of SirDavis has a horse logo on it. Beyoncé helped design the bottle. It will be sold in the United States, and in cities like London and Paris. The price of SirDavis is expected to be around $89.
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Image courtesy of Moët Hennessy
Beyoncé has launched a new luxury whiskey brand called SirDavis. The whiskey is named after her great-grandfather, Davis Hogue, who made moonshine during the Prohibition era. Beyoncé said she wanted to honor his legacy and connect it to her love for whiskey. SirDavis was created with the help of Moët Hennessy, a famous drinks company.
The whiskey is made with a mix of rye and barley and aged in a sherry cask. It has flavors like red fruits, clove, and cinnamon. Beyoncé was involved in the design of the bottle, which has a bronze horse logo to represent her Texas roots.
SirDavis will be available in the US, as well as in cities like London, Paris, and Tokyo. The price is expected to be $89 per bottle. This whiskey is part of Beyoncé’s growing business empire, which includes her fragrance line and haircare products. She also owns Parkwood Entertainment, a company that manages her other ventures.
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Image courtesy of Moët Hennessy
Beyoncé has officially entered the luxury spirits market with the launch of SirDavis, a new whiskey brand named after her paternal great-grandfather, Davis Hogue. Hogue, a farmer and moonshiner during the Prohibition era, was known for hiding liquor bottles in cedar trees for friends and family. Beyoncé said that learning about her great-grandfather’s history inspired her to create this whiskey, paying tribute to his legacy.
The whiskey was developed in collaboration with Moët Hennessy, a leading name in the luxury drinks industry. SirDavis features a mash bill of 51% rye and 49% malted barley, with its maturation completed in sherry casks. The flavor profile includes dark red fruits, clove, and cinnamon, with a smooth texture reminiscent of both Japanese and Scotch whiskies.
Beyoncé was involved not only in the creation of the whiskey but also in the design of the bottle. The bottle features a bronze horse logo, a nod to the singer’s Texas roots. SirDavis is expected to retail for $89 and will be available across the US, as well as select locations in London, Paris, and Tokyo. This whiskey launch is part of Beyoncé’s broader business strategy, which has also seen her release a fragrance line and a haircare range in the past year.
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Image courtesy of Moët Hennessy
